Our 2022-2024 Strategy sets out our ambitious goals to improve children’s lives and how we’ll achieve them.
Championing bold change for children
Our founder, Eglantyne Jebb, was the first to declare that children have rights. But more than 100 years later, too many children in Aotearoa New Zealand, across the Pacific and around the world, children’s rights are not being met.
Our ambition for children is huge – a world where every child, no matter where they come from, have their rights understood and upheld. Our 2022-2024 Strategy lays out our plans to get there – growing a culture where all of us – from decision makers to community leaders, whānau to teachers and everyone in between – are inspired to respect, understand and uphold the rights of children.
Our 2022-2024 Strategy at a Glance
We want to increase our impact for children on a larger scale than ever before and so have established three priority areas for 2022-2024 that we believe will do that. We also have strategy enablers – or drivers for change – that will help us work more effectively so we achieve more for children. Through our advocacy, programmes, campaigns and initiatives, we will continue to advance child rights at home in Aotearoa, across the Pacific and around the world.
Our three pillars of success
- Grow the culture of child rights in New Zealand
- Deliver quality and effective child and community-led programmes for children in Asia-Pacific
- Invest in the future of the organisation
Our enablers for change
- Increase our brand awareness
- Increase our supporter base
- Diversify our income streams
- Invest in digital capacity
Only by working together can we reach our ambitious goals, working side by side with children, young people, families, staff, volunteers, supporters, partners, and governments. We still have much to achieve together. But with this 2024 Strategy, we can move forward with hope, optimism and determination to be fearless in achieving a better world for children.
Together we can achieve more for children
Nāu te rourou, nāku te rourou, ka ora ai te iwi
With your basket and my basket together, the people will thrive.
Our ambitious goals for change may seem difficult – but we know that together we can reach them. By working hand in hand with tamariki, rangatahi, whānau, teachers, school communities, staff, supporters, partners and governments, we will deliver the change we all need to make a better world for children.