Vicks - Breathe for Life
The Vicks Breathe for Life Project is a new global campaign in partnership with Save the Children. It aims to prevent and treat childhood pneumonia in developing countries.
Every 20 seconds, a child dies from pneumonia. That’s 4,320 young lives lost every day from a preventable, treatable disease that receives very little attention.
Why focus on pneumonia?
Globally, pneumonia is the
leading cause of child deaths. It kills more children than malaria and HIV and
AIDS combined. Over 150 million cases of clinical pneumonia occur each year,
with 61 million cases in Southeast Asia.
How can I take part in the campaign?
You can contribute to the Vicks Breathe for Life Project until the end of 2012 by:
- purchasing any pack of Vicks product
- clicking “like” on the Vicks New Zealand Facebook page.
For each contribution Vicks will make one donation to Save the Children.
How much is one donation worth?
For every Facebook ‘like’, one dollar ($1) is donated to Save the Children.
People who are supporting us
Carly Flynn (television presenter) and Teuila Blakely are both mums that are supporting the campaign. Read their media releases.
What Save the Children will do with the funding
Save the Children has already been addressing this issue in Bangladesh but the problem is huge. We will use the money to train an additional 1,600 health workers and village doctors who will ensure that a full health programme is implemented.
By reaching an additional 270,000 mothers and caregivers in remote Bangladesh communities, this programme aims to increase awareness of the early warning signs of pneumonia in children. It will provide essential information on preventive techniques.
By increasing the number of trained health workers and village doctors, the programme will enable 135,000 additional children to have access to healthcare within their communities. Health workers and village doctors are critical to diagnosing and treating pneumonia.
The treatment for severe pneumonia is a prompt, full course of antibiotics. An additional 75,000 children will be treated for pneumonia through life-saving antibiotics, oxygen and other critical treatment.